![]() Inside that vellum envelope: two handlettered, custom metallic gold tattoos + a custom-stamped pencil + a pouch of champagne-infused gummy bears.Tucked into that folder: my press kit, my course catalog, my business card, a doorhanger + a vellum envelope stuffed with entrepreneurial goodness.A black linen presentation folder imprinted with my logo in gold foil.I wanted to make a striking first impression! That’s tucked into a gold-lined envelope + the recipient’s name is handwritten on the exterior. The cards are decidedly luxe: thick paper stock, gold gilded edges, letterpress gold foil. A square stationery card with a hand-inscribed, personalized message.Tucked inside a 9×12″ white mailing envelope: Nevertheless, I’m hoping that this serves as inspiration for a mailing designed around your tangible product. Keep in mind: as a consultant, I’m a service provider who’s selling myself as the product, so there’s a more intense focus on me as a person than most product-based brands would warrant. Our goal was to create a fun package that expresses the Lucky Break personality, establishes my credibility + suggests ways in which we can collaborate w ith different trade organizations, live event organizers, podcasts hosts + the like. After a sprinkling of good juju + they’re winding their way into mailboxes all around the world. It was a tremendous group effort, but we put the final polish on them this week. Over the last few months, the Lucky Break creative team has been busy writing copy, designing layouts, approving print proofs, commissioning fun brand swag, researching potential collaborators + hand-assembling a press kit mailing of which I’m particularly proud. Well, it was time for a taste of my own medicine, I suppose. As a coach for product-based brands, I’m perpetually encouraging my clients to stretch themselves by putting their brand on the radar of others. It’s so important that we, as entrepreneurs, put ourselves “out there.” That effort can take many incarnations: engaging on social media, appearing at retail shows + wholesale trade shows, reaching out to PR professionals + wholesale buyers, entering contests, and/or collaborating with others. We recently finished up a fun little project here at Lucky Break + I wanted to share it with you, too.
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